Joe Saxton
Driver of ideas, nfpSynergy
Joe Saxton is driver of ideas at nfpSynergy, an organisation which conducts market research on behalf of the non-profit sector.
He first became involved with the sector at the age of 14 by volunteering for Save the Whales and got his first paid role as a co-ordinator for the Harambee Centre for Development and Education, Cambridge, before joining Oxfam as a fundraiser in 1988.
In the early 90s he divided his time between the charity sector and the private sector, as a trustee for the RSPCA and an account director at marketing agency EHS Brann. In 1997, the RNID hired Saxton to be its director of communications. He finished there in 2000, and moved on to the Future Foundation, a think-tank that specialises in consumer and business trends.
In 2003, he launched nfpSynergy as a subsidiary of the Future Foundation, and later led a management buyout.
From 2005 to 2008 Saxton chaired the Institute of Fundraising and since 2005 he has been chair of student campaign body People & Planet. In 2007 he founded CharityComms, a membership body for communications professionals working in the sector. He is also a member of the Office of the Third Sector Advisory Group.
Saxton has a zoology degree and a Masters in development from UEA.
He has published a number of books; Its Competition, But Not As We Know It? (1997), What Are Charities For? (1998), Polishing the Diamond (2002), Mission Impossible (2004), The 21st Century Volunteer (2005), The 21st Century Donor (2007).
Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk
Public trust in charities has rebounded since January this year but still remains over 10 percentage points lower than just before the last general election, new research from nfpSynergy suggests.
Fundraisers should be more enthusiastic about payroll giving
Payroll giving isn't perfect, but it's well worth your time. David Burland says that fundraisers should show as much enthusiasm for the mechanism as companies.
Income from raffles and lotteries has remained strong in the face of economic downturn, but is there even more room to grow? Joe Saxton outlines new research on how charities are using lotteries and what's holding them back.
There are more new names, more women and a hell of a lot of social media stars. Why, then, does this year’s Fundraising 50 Most Influential feel so familiar? Celina Ribeiro reports.
Finding a fair way to report how much of each pound donated to charity is spent on the cause is the “holy grail of charity information” and a task the Charity Commission and the sector ought to attempt, Commission chair Dame Suzi Leather said yesterday.
Research published yesterday by nfpSynergy demonstrates the extent to which the public’s perception of charities is divorced from the reality.
The Royal British Legion, RSA and the Tate Gallery have been named as the leading social media charities by a new report from nfpSynergy.



