Jen Shang
Jen Shang is a PhD student at the Center of Philanthropy at Indiana University. Shang was awarded the Ernest W. Wood Fellowship Research Prize in 2007, a fellowship offered by the Association of Fundraising Professionals for fundraising-related research. She holds three psychology degrees.
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Strong leaders, characterised by ‘high quality thinking’, are what distinguishes great fundraising charities from the just good, according to research from professors Adrian Sargeant and Jen Shang.
A new way of researching donor behaviour is picking up pace in academic circles. The results could provide fundraisers with new tactics for increasing donations. Jen Shang and Adrian Sargeant explain.
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