George  Cameron

George Cameron

George Cameron became director of fundraising at Children’s Hospice South West in 2005 when the charity launched a £15m capital appeal for a second hospice to be based near Bristol. George, who has 20 years’ experience in the sector, heads up the marketing, major gift, community, retail, and donor care divisions.

 

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Babe's Big Appeal brings home the bacon

When Children's Hospice South West became over-subscribed the decision was made to build a second hospice close by. £15m was needed. George Cameron explains how a clever use of the Babe brand helped it reach target.

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