Clare Segal

Clare Segal

Clare Segal is co-founder of the The Management Centre. She specialises in coaching presentation, influence and communication skills. She established the case for many leading charities’ fundraising campaigns and was a key figure in developing the fundraising response to the 7/7 London bombings.

 

 

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Perceptual positioning - Understanding donors' points of view
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Perceptual positioning - Understanding donors' points of view

Fundraising | Clare Segal
8 Jun 2009
Tags: Major donors

Fundraisers should learn the art of perceptual positioning and put themselves in the shoes of their major donors, say Clare Segal and Bernard Ross.

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