Claire Routley

Claire Routley

Consultant, Legacy Fundraising from July 2013

Claire Routley is a consultant at Legacy Fundraising and has worked there since July 2013. Before that she was head of legacy giving at the Bible Society where she had worked since 2010.

Routley studied for her PhD in Marketing from 2005 to 2011 at the University of West of England. Her career began as the direct appeals manager at St. David's Foundation Hospice Care.

She has published several publications looking into legacy fundraising.

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Have we gotten legacy fundraising all wrong?

Claire Routley questions the current norms in legacy fundraising, after research shows that gifts could be increased three fold by just ensuring potential donors are asked.

We must be sensitive to service users' needs when accepting their legacies

As a recent case shows, encouraging legacies from service users can be a minefield, says Claire Routley.

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