Bryan Miller
Independent consultant, Strategy Refresh from October 2009
Bryan Miller is an independent marketing and fundraising consultant and owner of the consultancy Strategy Refresh.
Between September 2008 and October 2009 he was head of the central strategy and consumer insight department at Cancer Research UK. Prior to this role he spent many years as an agency planning director.
He is a regular conference speaker and author of an online fundraising blog, Giving in a Digital World.
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Barclays has launched a mobile app which will enable consumers to send money via their phones and could introduce a new way for donors to give to charities.
Fundraisers cannot apply traditional campaign methods to the new breed of online community fundraising, says Bryan Miller.
Over the last few years, the development and mass adoption of new web-based services which specifically support collaboration and sharing between users – known as Web 2.0 – has transformed the way in which we can engage with each other, and with brands, online.
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