Academics should research donors, not marketing, conference hears 4
Tags: Umbrella bodies
Beth Breeze
Beth Breeze is a researcher who specialises in philanthropy. She currently undertakes research within the ESRC Centre for Charitable Giving and Philanthropy and recently co-founded the Centre for Philanthropy, Humanitarianism and Social Justice at the University of Kent.
She began her career as a fundraiser for a youth homelessness charity and has worked in a variety of fundraising, research and charity management roles.
Her doctoral thesis, due for completion in 2009, investigates the meaning and purpose of philanthropy in contemporary UK society.
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Leaders in fundraising academia defended themselves against criticism that their research was inaccessible and irrelevant, in a heated panel discussion last week.
The British public has the capacity to give more, but there is no consensus as to whether and what tax incentives can encourage more philanthropy, it was evident at a meeting of sector representatives in Westminster yesterday.
An extra £100m has been allocated to frontline charitable activity by major philanthropists, according to this year’s Coutts Million Pound Donors report. Million-pound-plus donations have been largely resilient to the recession, according to the report. Some 189 donations of £1m or more were made in 2007/2008, just 6 per cent fewer than in the previous financial year.
Analysis
Decisions, decisions: How donors decide which charities to support 1
Tags: Individual giving
It is not just major donors and new philanthropists who want to support effective charities, the prompts for giving are complex across the giving spectrum. Beth Breeze discusses the latest research on how donors select which charities to support.
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