In modern marketing, brand recognition is all important but where does one brand start and another stop and what’s to stop you crossing that line asks Anthony Misquitta Brand banditry has been prevalent in the charitable sector for years. However, just as there is a technical difference between tax avoidance and tax evasion (and between expenses fraud and “the honest and mistaken use of a flawed system”) there is also a worrying trend emerging in which businesses and institutions, who should know better, justify what in most eyes is a brazen attempt to ride on the coat-tails of another.