Allan Freeman

Allan Freeman

Allan Freeman spent many years working at WWAV (now RAPP) across both fundraising and financial services on accounts such as Lloyds TSB, Sun Alliance, NSPCC, Western Union, CRUK, Oxfam & RSPB. He set up Freestyle Marketing almost six years ago and since then has helped many of the top 20 charities with their fundraising and has taken on a small number of interim roles including for much of 2009 acting as interim deputy fundraising director at NSPCC.

 

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Remember the ROI when measuring success

Ever thought about what ROI really means? Allan Freeman suggests that your return on investment should play a more important role in your charity’s strategic decision-making.

Show impact or face endless questions about costs

The failure to demonstrate what they do with donors' money means charities will have to face endless public and media questioning about how much they spend to get the donors, says Allan Freeman.

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