Social networking refers a breed of websites which build communities of people with shared interests and/or activities, or who are interested in exploring the interests and activities of others.
They are of interest to civil society organisations for the ease with which messages can be circulated to a large number of individuals, whether for the purposes of campaigning or for fundraising.
Notable sites include Facebook, MySpace, Twitter and Bebo.
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The Advertising Standards Authority looks set to extend its remit to include communications on websites, and other non-paid-for space online, such as social networks.
In the first of a regular new column on new media, Rob Dyson of Whizz Kidz looks at how to measure your success at social networking.
Civil Society’s search for a blogger competition will be drawing to a close in two weeks.
Adam Sampson may have been arguing that the rise of social media is in some ways a threat to campaigning charities, but little did he know that Twitter was upstaging him as he spoke.
Exciting news - Twitter is launching location-based trending topics.
Civil Society is searching for two new bloggers in a nationwide competition to find fresh voices in the sector.
Microsoft is still far and away the most trusted IT brand among charities, according to new research from ASI Europe.
Stephen Fry’s support for I CAN’s Adopt a Word campaign sparked an avalanche of donations and showed the huge potential of social media fundraising.
Farm Africa has used social media to launch a quirky fundraising campaign called ‘Pimp this Goat’. The campaign, which launched on 29 October, sparked a frenzy of activity on the social networking site Twitter.
Charity Finance’s longest-standing columnist sharpens his brash stick ready for a second decade of debunking. 1999. Cast your mind back. There was the total eclipse of the sun in the UK. Charles Shultz, the creator of the comic strip Peanuts retired. The Euro came into existence. Bertrand Piccard and Brian Jones become the first to circumnavigate the Earth in a hot air balloon. And – I wrote my first column for Charity Finance.
Web 2.0 has been variously hailed as the vehicle that would revolutionise charity communications – and as a resource-intensive tool that would be monopolised by a few irritating comment whores and put your organisation’s reputation at risk. But while some charities have no doubt experienced the latter, the Blue Cross animal charity says its All About Pets networking site has proved an unqualified success.
Technologies that are cheap or produce efficiency savings will be the most popular in the charity sector over the coming year, according to attendees at a debate on technology trends last month. Representatives from charities, consultants and members of the technology press voted social networking as the most significant growth area for charities. They also identified the integration of existing data systems, the adoption of software as a service (SaaS) products and hardware virtualisation as key trends due to their efficiency benefits.
Technology is meant to improve efficiency, says John Tate. I gave a couple of talks last month to finance directors in the commercial sector on the future of IT. In my sessions I asked two questions. Firstly, how many of you work for organisations where the senior management con-sistently replies to staff emails? Of the 100 or so delegates only 2 or 3 put their hands up.
Greenvoice has capitalised on the social networking phenomenon by using Facebook and Bebo to promote a campaign encouraging communities to say no to excess packaging. Greenvoice.com, a non-profit website enabling like-minded individuals to take action on green issues, joined forces with viral content distributor, The 7th Chamber, to run a viral campaign for two weeks in October.
Diabetes UK has launched its ‘Silent Assassin’ campaign with the opening of a new state-of-the-art building - in a virtual 3D world. The charity chose Second Life, the alternative reality internet world which boasts 15 million residents globally, to raise awareness about the risks and seriousness of diabetes and to promote a healthier lifestyle.
The Blue Cross has launched its own social networking site called All About Pets. Billed as the ‘Facebook for pet lovers,’ the site aims to allow pet lovers all over the world to share experiences and advice, but will also act as a tool for the pet care charity – one of the UK’s oldest - to disseminate its own guidance and other information.
Myopic about MySpace, terrified of Technorati, frightened of Facebook? Justgiving's Tom Mansel offers some simple do's and don'ts to help you face down those demons
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