Online fundraising is the raising of charitable funds through the internet. It is a relatively new form of fundraising and still brings in a tiny proportion of total donations, though growing rapidly.
Some charities offer the facility to make donations through their own websites; others rely on third-party websites to collect donations for them. Some charities also raise money through the sale of virtual gifts, offering donors the opportunity to ‘send a goat’ to another person when really they are simply giving the gift as cash to a charity.
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Comic Relief has announced the technology partners for its forthcoming fundraising campaign Sport Relief.
One new site that’s launched this week and is already generating a fair bit of interest is the Glass Workshop. It was built by the charity agency Whitewater, who are working with the charity SolarAid to try and “prove the power of inspirational donor feedback”.
Stephen Fry’s support for I CAN’s Adopt a Word campaign sparked an avalanche of donations and showed the huge potential of social media fundraising.
Over the last few years, the development and mass adoption of new web-based services which specifically support collaboration and sharing between users – known as Web 2.0 – has transformed the way in which we can engage with each other, and with brands, online. It has also resulted in the proliferation of a whole new generation of collaboration-related buzzwords, which is great if you like that sort of thing. Personally, as someone who spends a lot of their time working to demystify the complexities of digital marketing to help people do it more effectively, I try not to throw jargon around too much.
The former founder of Freeserve has criticised charities for being too slow to respond to fundraising opportunities presented to them. Ajaz Ahmed recently launched JumbleAid.com, a not-for-profit auction website which works just like eBay except all the money raised goes to charity instead of the seller. People list items for sale and specify which charity they want to donate the proceeds to – there are more than 25,000 on the JumbleAid database. The money is collected by the Charities Trust, gift aided where possible, and distributed to the charities.
The International Fund for Animal Welfare has found that its new SMS solution highlighting campaigns to protect endangered animals has resulted in more emails to parliament than ever before. The global animal welfare charity teamed up with Text Messaging Centre (TMC) for a text messaging campaign and is now contemplating picture messaging in a bid to increase calls to action by younger campaigners and supporters.
A website has been launched with the aim of raising money for charity while reducing the amount of waste sent to landfill. JumbleAID.com, which its creators say combines the ethos of Freecycle with the technology of eBay, allows individuals to post their unwanted items online free of charge, while nominating the charity they wish to support and their target donation. Prospective buyers then indicate how much they are willing to donate to the charity in return for the item.
A Prince's Trust team has developed a golf game on Facebook as part of its Million Makers fundraising push that aims to raise £1m for disadvantaged young people. Any registered Facebook user can donate money to the cause and play the.Sugar Caddy game. It is the first time the Prince's Trust has used Facebook in such a way.
International Health Partners (IHP) is to put in place an NGO-tailored supply-chain software that will help accept, process and spread funds and supplies to the countries it works in. IHP, which provides free medical aid to the world’s neediest people, is the first UK charity to use the Aidmatrix Network
The British Red Cross has become one of the first UK charities to produce an online Alternative Reality Game aimed at young people. Coinciding with the charity’s Civilians and Conflict campaign, the game, which went live on October 10, aims to raise awareness about victims of war in an engaging, educational and thought-provoking manner.
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