Fundraisers should engage more with older people online, new research shows
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Fundraisers should engage more with older people online, new research shows

2 Sep 2014 | Jenna Pudelek

Charities could be missing out on donations by not engaging with older people through online and mobile channels, according to new research.

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Fundraisers should engage more with older people online, new research shows

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Over 145 charities receive donations from #icebucketchallenge through JustGiving

Over 145 individual charities have benefited from donations made as a result of the ice bucket challenge, while American charity the ALS Association has tried to trademark the term.

EU data protection proposals would kill fundraisers’ mailing lists, says report

Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would present “the biggest challenge in fundraising for a generation”, according to a report published this week by direct marketing agency Medialab.

Civil Society Media's Carys Pugh did the challenge for MNDA

Macmillan has hit back against accusations on social media that it has hijacked #icebucketchallenge, saying the craze has been raising money for cancer charities in New Zealand since July.

Smart charity wristbands

A new wristband that will enable people to make faster donations with just a tap of a smartphone, is being tested by several leading charities.

NGOs need to look more closely at expense claims from their staff, in particular from UK staff based overseas as expatriates, and from staff who travel from the UK to field offices and projects overseas.

» VSO to slash overheads by a third

National Trust to develop new website in £2m digital upgrade

The National Trust has budgeted £2m to update its digital services, including a new website and mobile app, as part of a £30m overhaul of its IT.

RNLI to accept digital currency donations

RNLI has become the first major UK charity to accept donations in the digital currency, Bitcoin, in a bid to attract new supporters.

Centrepoint and RNIB among Google charity tech competition winners

Homelessness charity Centrepoint has been announced as one of the winners of this year’s Google Impact Challenge, while the Royal National Institute of the Blind has been awarded the people’s choice award.

Online donations forms are too long and cost charities donations, finds report

One third of leading charity websites require potential donors to complete more than 20 actions before they can make a donation, according to an audit of 50 fundraising charities’ websites by technology charity Eduserv.

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