Share

Hearing loss charity hammers home message to Camden revellers

Hearing loss charity hammers home message to Camden revellers
News

Hearing loss charity hammers home message to Camden revellers

Governance | Niki May Young | 3 May 2012

Action on Hearing Loss has launched a hard-hitting ad campaign using imagery of people's ears being attacked by either a drill or a hammer and nail in an effort to raise awareness of the damage that listening to loud music can do.

The Loud Music campaign is targeting revellers in London's Borough of Camden, a popular district for gig-goers in the capital. It has been timed to coincide with the Camden Crawl music festival which will take place from tomorrow through till the Monday bank holiday. 

The posters have been distributed across the borough including in telephone boxes, cinemas and on a 3D billboard. The campaign is the first since the charity rebranded from RNID in June of last year, Action on Hearing Loss chief executive Jackie Ballard advised.  "For years we have been trying to educate people about the dangers of loud music and this campaign signifies the sizeable shift in how we are using our brand to engage difference audiences," she added.

Action on Hearing Loss employed the services of Hat-trick design consultants to create the posters, shot in black and white with 'real people' and no re-touching, by John Ross and filmmaker Lindsay Knight.

Hat-trick creative director Jim Sutherland described the logic behind the imagery:

"No-one realises the effect that loud music can have and we wanted a visual metaphor for the damage this can cause. Assorted drills, nails and chisels are a powerful way of showing this. It was important to us to use real students - people whose lives are potentially affected by this issue."

The posters form one part of a wider campaign that has  distributed 6,000 free earplugs in the streets and more earplugs, beer matts and posters in the borough's bars.

Click on the thumbnails below to see the full advertisements.

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

BeatBullying lost out on major funding sources in 2013

30 Oct 2014

The BeatBullying Group lost out on major sources of funding in 2013, exacerbating its cashflow problems,...

St Mungo's staff plan new ten-day strike

30 Oct 2014

Staff at St Mungo’s are planning to strike again for ten days from next Wednesday in further protest...

Commercial auditor joins Charity Commission board

30 Oct 2014

The Charity Commission has appointed an experienced commercial auditor to replace former board member...

#GivingTuesday signs up 400 partners with just over a month until the big day

31 Oct 2014

Some 400 UK-based charity and commercial partners have now signed up to #GivingTuesday – a global campaign...

Over £6m raised in first day of DEC's Ebola Crisis Appeal

31 Oct 2014

More than £6m has been raised by the Disasters Emergency Committee’s (DEC) Ebola Crisis Appeal since...

Centre for Sustainable Philanthropy announces six PhD projects to research giving

31 Oct 2014

The ‘rituals’ of fundraising events and creating the optimal forms of engagement for digital giving...

Homelessness charity breaks ties with founder's estate agency after complaint to Commission

31 Oct 2014

Trustees for homelessness charity House the Homeless have stopped referring clients to the founder's estate...

St Mungo's staff plan new ten-day strike

30 Oct 2014

Staff at St Mungo’s are planning to strike again for ten days from next Wednesday in further protest...

Acevo announces Lord Low is chairing a commission on sector regulation

30 Oct 2014

The chief executives body Acevo has set up a commission on sector regulation that will assess whether...

Join the discussion

Twitter button

@CivilSocietyIT