Share

Samsung launches Olympics app to fundraise for Kids Company

Samsung launches Olympics app to fundraise for Kids Company
News

Samsung launches Olympics app to fundraise for Kids Company

IT | Kirsty Weakley | 16 May 2012

Samsung has launched a Hope Relay mobile app to raise money for three charities including Kids Company, and London 2012’s legacy programme International Inspiration.

A third charity to benefit will be decided by the International Olympic Committee.

The app, which helps users track their runs, walks or cycles, is free to download on Android, Apple and Samsung, and Samsung will donate £1 to charity for each mile completed.

Camila Batmanghelidjh said: “I would describe this donation as an absolute gift.”

It is part of Samsung’s activity as an Olympic partner and was launched by Jamie Oliver and cyclist Victoria Pendleton on Monday. They unveiled a ‘Wall of Hope’ which was filled with hundreds of pairs of trainers members of the public could use to complete a mile on the specially laid track.

Watch the video of the launch below:


Once users have downloaded the app they can create their own avatar, which will appear on the side of the Samsung Olympic van following the Olympic torch relay around the country. They can create their own video of their completed runs which can be shared on Facebook.

Watch David Beckham introducing the app:



The app will also be rolled out to up to 20 other countries including France, Italy and Hong Kong where Samsung will partner relevant charities in those countries.

 

 

 

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

NCVO and Third Sector Research Centre to create a data bank of 10,000 charities

26 Mar 2015

NCVO and the Third Sector Research Centre are to create a data resource to track ten years of voluntary...

Navca restructures and makes redundancies to ensure it is sustainable

26 Mar 2015

The National Council for Voluntary Action will make four redundancies as part of a three-year plan to...

One in seven charities 'struggling to survive', say CAF and Acevo

24 Mar 2015

One in seven charities are struggling to survive, according to a report released today by the Charities...

Macmillan Cancer Support announces £3m corporate partnership with owners of Argos

27 Mar 2015

Macmillan has today announced that it is launching a two-year partnership with Home Retail Group, which...

IoF and government launch 'memorandum of understanding' on payroll giving

26 Mar 2015

The Institute of Fundraising and the Treasury have agreed a new ‘memorandum of understanding’ to improve...

Introduce separate legislation for commercial 'umbrella' lotteries, say MPs

25 Mar 2015

Separate legislation requiring higher payouts to charity should be introduced to govern larger commercial...

Bubb: 'Overzealous' regulatory approach to Muslim charities harming fight against terror

27 Mar 2015

Acevo's chief executive has warned that an "overzealous" approach by regulators is harming, rather than...

Government accepts most proposals on Protection of Charities Bill but rejects terror recommendations

27 Mar 2015

The government yesterday accepted most of a Parliamentary committee’s recommendations on a bill to give...

Charity accused of supporting a terrorist group under investigation

27 Mar 2015

The Charity Commission has opened a statutory inquiry into a charity which failed to complete an action...

Join the discussion

Twitter button

@CivilSocietyIT