Salesforce and NCVO in talks

IT | Tania Mason | 1 Dec 2008

Salesforce Foundation is in talks with the NCVO about becoming a preferred supplier.

The agreement would give Salesforce Foundation, which supplies free customer relationship management (CRM) software to not-for-profits, a foot in the door with the NCVO’s 6,000 members.

Just 250 UK organisations currently use the Foundation’s free products, compared with over 4,000 in the US. Isabel Kelly, the organisation’s director for Europe. Middle East and Africa, admitted that the Foundation suffers from its association with its huge corporate global IT parent, and with no marketing budget, has struggled to make much impact here.

The NCVO partnership would help to raise awareness of the Foundation’s offer, which comprises a donation of up to ten free licences for its CRM software to each charity, and an 80 per cent discount on additional licences.

Kelly said no money was changing hands now, but if the NCVO was to become a referral partner, whereby it referred any charities that took advantage of the discounted licences offered beyond the free ones, it would receive 10 per cent of any revenue.

On paper, the partnership will officially be between the NCVO and Sho-Net, which implements Salesforce CRM systems.

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Who's Who: Tania Mason

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