Causes platform provides new ways to interact with supporters

IT | Gareth Jones | 5 May 2011

Causes, the social media fundraising platform, has added a range of new functionality making it easier for charities to raise corporate income and to integrate fundraising into their Facebook fan pages.

The first change, introduced at the end of March, was the launch of Give a Minute, which allows Facebook users to complete a brief quiz or watch a sponsored video provided by private companies.

Each time a user views this content, a small donation is automatically made to the charity by the advertiser.

Speaking about the initiative, Causes founder and president Joe Green said: “Social media has changed people’s expectations of how they interact with the companies they patronise.

“We think Give a Minute provides a smarter way for companies to conduct social media marketing because it connects users to a brand through causes they care about.”

Tab on fan pages

The second change, announced last week, allows charities to add a Causes tab to their fan pages, helping to drive traffic to Causes’ various fundraising and awareness-raising tools.

Causes has also created user support forums with the intention of allowing charities to help each other, reducing the burden on the platform’s creators themselves.

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