Google for Nonprofits coming to the UK 3

IT | Niki May Young | 22 Mar 2011

After launching its package for nonprofits in the US last week, Google has confirmed that UK charities will also be able to benefit from Google for Nonprofits in the future.

Google for Nonprofits combines a range of Google applications with Google's AdWords, YouTube, Analytics and Map programmes, in a one-stop-shop designed to help charities manage their IT services and advertise online for less.

While there is no date yet set for the launch of the service in the UK, Google is “working on it” a spokesman for the web conglomorate told Civil Society. “We absolutely plan on expanding Google for Nonprofits to other regions including the UK,” he said, adding, “The team was able to get the program together for US-based nonprofits, we decided not to wait until we could do the same for other countries before offering the tools to nonprofits in the US.”

Google has witnessed a number of success stories from charities in the US using their services, including Direct Relief International which raised more than $1m using Google’s AdWords programme. For some time Google Grants has been awarding nonprofits with free advertising via the AdWords programme, which presents adverts based on keyword searches performed by the user, and within the Google for Nonprofits scheme, charities could gain access to $10,000 a month in advertising.

Tools such as the Google Maps facility will help organisations illustrate their global context, said the spokesman, and Google Analytics will help charities assess where visitors to their website find them and how they use the site.

A range of new charity resources will also be available to successful applicants to the scheme including educational videos and a marketplace which will connect charities with service providers offering discounts or pro-bono services.

Place a comment

Jonathan
10 Feb 2012

It is not going to happen. Google have been "working on it" for three years now, which considering their expertise and resources means it must be an impossible problem to solve.

It's a nice idea, but uk charities/non-profits should look elsewhere for these services. Which is a real shame.

[Reply]

J@moctu.com
30 Aug 2011

I know your post is a little old but there is still no evidence that Google are moving on this. In fact, they have been "Working Hard" on International access from 2009.

Just a heads-up. Don't hold your breath!

[Reply]

Andrew Chaggar
Executive Director
European Disaster Volunteers
29 Mar 2011

I've long been a fan of Google Apps and we built, and still run, our charity using the technology.

So this is potentially great news. However, will UK charities be eligable for the free education edition like US non-profits are?

[Reply]

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.