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Charity uses documentary photographer for web redesign

Elderly person's prison cell - Image courtesy of Edmund Clark
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Charity uses documentary photographer for web redesign

IT | 4 Jan 2011

The Prison Reform Trust (PRT) has used images from documentary photographer Edmund Clark for the design of its new website in a bid to illustrate the realities of life in prison.

Photographs were selected from Clark’s book Still Life: Killing Time to help drive home the charity’s ambition to create a just, humane and effective penal system.

The evocative images include scenes from a life sentence wing for elderly people, recreation areas and family visits.

The photographs featured throughout the website are the primary focus of a digital media redesign and organisational rebrand for PRT.

Modern image

The charity wanted to both modernise the website and better reflect its aims and objectives to the general public. The revisions also include a new logo, cleaner layout, videos and downloadable publications.

Tony Callaghan, publishing and website editor at the Prison Reform Trust, said: “Because of the nature of our work, the logo and look needed to be purposeful, serious and modern.”

The PRT commissioned Baigent Digital to help create the new website using the DotNetNuke open source CMS.

The website, last developed in 2005, was previously text heavy, containing little new media input by the PRT.

The PRT stated that photographs used on the website have been well received by members of the public and are now being used in print publications.

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