Share

YouTube set for charity takeover

YouTube set for charity takeover
News

YouTube set for charity takeover

IT | Niki May Young | 16 Dec 2010

Beatbullying and Save the Children are among eight charities chosen to feature in this year's annual ‘Project for Awesome’ charity YouTube take-over, which will see the platform overrun with charity and cause-related content for 24 hours.

Project for Awesome is set for action on 17 December focusing on four areas: innovation in education, health, poverty and children’s wish-giving.

Project for Awesome first held its YouTube campaign in 2007 calling for users to create video content based on their chosen cause, with the same screenshots, titles and theme, uniting charities and individual causes on the video platform.

This year eight charities have been invited by Google, which owns YouTube, to be featured in the promotion. Beatbullying has been invited as the only UK health charity to participate and will use the opportunity to post three videos explaining challenges within youth mental health and bullying and call for viewers to take action via social networking to directly contact their leaders asking for action to prevent bullying.

Emma-Jane Cross, chief executive of Beatbullying, said: “Digital campaigning is absolutely central to the work Beatbullying does, particularly given the rise in cyber bullying and the prominence of social networking sites, which have made children and young people even more vulnerable to bullying both in and out of school.

 “Collectively, through harnessing the power of the millions of YouTube users worldwide, we hope to send a clear message to world leaders including deputy Prime Minister Nick Clegg and President Obama: bullying is absolutely unacceptable, and collectively we won’t stand for it anymore.”

DonorsChoose, Make a Wish Foundation, Marine Toys for Tots, Open University, Save the Children, Partners in Health and Water.org have also been invited by Google and will join Beatbullying in taking part in a four-hour live show from 12am midnight on Saturday.  
 

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Governance code 'no longer fit' for large charities, says CFG trustee

17 Sep 2014

The sector’s code of good governance is no longer fit for purpose for large and complex charities and...

Ring-fencing public service contracts for charities is a bad idea, NPC tells Labour

16 Sep 2014

NPC has warned that introducing charity-only contracts is the “wrong approach to take”, in its response...

Man jailed for stealing £300,000 of donations meant for Help for Heroes

16 Sep 2014

A man has been jailed for four and a half years for stealing £300,000 donated by the public who believed...

Charities should be 'critical friends' to their corporate partners

17 Sep 2014

Charities should approach corporate partnerships as “critical friends” if they are going to change...

Teenage Cancer Trust reveals £5m Stephen Sutton legacy

16 Sep 2014

Teenage Cancer Trust has announced it intends to spend the £5m raised by Stephen Sutton to fund new specialist...

Man jailed for stealing £300,000 of donations meant for Help for Heroes

16 Sep 2014

A man has been jailed for four and a half years for stealing £300,000 donated by the public who believed...

Shawcross: 'Too often charities respond defensively'

17 Sep 2014

Sector leaders warned yesterday that charities need to get better at answering the public’s questions...

Governance code 'no longer fit' for large charities, says CFG trustee

17 Sep 2014

The sector’s code of good governance is no longer fit for purpose for large and complex charities and...

BHF implements changes following invoice fraud

17 Sep 2014

The British Heart Foundation (BHF) has said it will implement tighter controls to prevent future cases...

Join the discussion

Twitter button

@CivilSocietyIT