Share

YouTube set for charity takeover

YouTube set for charity takeover
News

YouTube set for charity takeover

IT | Niki May Young | 16 Dec 2010

Beatbullying and Save the Children are among eight charities chosen to feature in this year's annual ‘Project for Awesome’ charity YouTube take-over, which will see the platform overrun with charity and cause-related content for 24 hours.

Project for Awesome is set for action on 17 December focusing on four areas: innovation in education, health, poverty and children’s wish-giving.

Project for Awesome first held its YouTube campaign in 2007 calling for users to create video content based on their chosen cause, with the same screenshots, titles and theme, uniting charities and individual causes on the video platform.

This year eight charities have been invited by Google, which owns YouTube, to be featured in the promotion. Beatbullying has been invited as the only UK health charity to participate and will use the opportunity to post three videos explaining challenges within youth mental health and bullying and call for viewers to take action via social networking to directly contact their leaders asking for action to prevent bullying.

Emma-Jane Cross, chief executive of Beatbullying, said: “Digital campaigning is absolutely central to the work Beatbullying does, particularly given the rise in cyber bullying and the prominence of social networking sites, which have made children and young people even more vulnerable to bullying both in and out of school.

 “Collectively, through harnessing the power of the millions of YouTube users worldwide, we hope to send a clear message to world leaders including deputy Prime Minister Nick Clegg and President Obama: bullying is absolutely unacceptable, and collectively we won’t stand for it anymore.”

DonorsChoose, Make a Wish Foundation, Marine Toys for Tots, Open University, Save the Children, Partners in Health and Water.org have also been invited by Google and will join Beatbullying in taking part in a four-hour live show from 12am midnight on Saturday.  
 

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

DFID announces UK's first development impact bond

17 Apr 2014

The UK is to launch the first development impact bond - an international version of the social impact...

Sector 'extraordinarily disconnected' from public, CFG chair says

15 Apr 2014

Charities are becoming “extraordinarily disconnected” from donors and supporters who do not understand...

Stephen Frost announced as Charity Awards host

15 Apr 2014

Civil Society Media is delighted to announce that this year's Charity Awards will be presented by actor...

2014 London Marathon on track to beat the £53m raised last year

18 Apr 2014

The 2014 London Marathon is on track to raise more than £53m for good causes and break the Guinness World...

No evidence of criminality at Tower Hamlets, say police

17 Apr 2014

The Metropolitan Police has said that there is “no credible evidence of criminality” following an...

Donations double in one day following Marathon runner’s death

16 Apr 2014

The amount donated to the National Osteoporosis Society, the charity 42-year-old Robert Berry was running...

Paula Sussex to be the next Charity Commission chief executive

17 Apr 2014

Paula Sussex, senior vice president, public sector of CGI, has been appointed the new chief executive...

Impact of welfare reforms felt by 95 per cent of Yorkshire charities

17 Apr 2014

A report published today which looks at the impact of welfare reforms in the region of Yorkshire and Humber...

Trussell Trust sees use of its foodbanks 'almost triple' in a year

16 Apr 2014

The number of people using the Trussell Trust’s foodbanks rose from 347,000 to 913,000 in a single year,...

Join the discussion

Twitter button

@CivilSocietyIT