Marathon runners beamed live on web via mobile

IT | 1 Jun 2009

The Children’s Trust broadcast live web interviews with its fundraising runners competing in April's London Marathon using ipadio, a new live ‘phonecasting’ tool which allows people to stream content live onto the internet from their mobile phone, anywhere in the world.

Armed with a mobile, the Children’s Trust fundraising director, Liz Haigh-Reeve, interviewed scores of runners at the Marathon. “In ipadio I may have just found a really quick and easy tool to add to my fundraising armoury,” said Haigh-Reeve. “It’s a tool that any fundraiser, professional or enthusiast, can use without special training, and being able to add a human voice to our stories makes this even more compelling.”

Broadcasts are automatically recorded for playback later. The venue of the recording can then be located on a Google map, tagged, placed on another site, or downloaded to keep and share.

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Directory: The Children's Trust

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