Share

Organisations' websites and social networks to fall under ASA rules

Organisations' websites and social networks to fall under ASA rules
News

Organisations' websites and social networks to fall under ASA rules1

IT | Celina Ribeiro | 1 Sep 2010

Marketing messages on organisations’ own websites and non-paid-for material on social networks will soon fall under the authority of the Advertising Standards Authority.

The ASA has today announced a significant expansion of its remit under the UK Code of Non-broadcast Sales Promotion and Direct Marketing which, as of March 2011, will see the regulator’s rules apply to all marketing communication online.

All sectors and all organisations will be subject to the rules on misleading advertising, protection of children and the like which will apply to their own websites, marketing communication on free sites such as Facebook and Twitter.

The announcement follows public lobbying in March by advertisers for the ASA to expand its remit, particularly to ensure protection of children online. Committee of Advertising Practice (CAP) chairman Andrew Brown, however, said that the ASA had been intent on expanding its online remit "over the last couple of years". 

Marketers which fall foul of the code in these spheres will be asked to take down their advertisements or the ASA will run online ads itself alerting the public to the non-compliance of the offender.

Google has come on board to help fund the new work initially, with a 0.1 per cent levy to apply on all search advertising in future to ensure the ASA can retain extra staff and deal with the anticipated increased in complaints.

ASA chairman Lord Chris Smith said: “This significant extension of the ASA’s remit has the protection of children and consumers at heart. We have received over 4,500 complaints since 2008 about marketing communications on websites that we couldn’t deal with, but from 1 March anyone who has a concern about a marketing communication online will be able to turn to the ASA.”

Tim Grant
http://sciotraining.wordpress.com/
10 Sep 2010

This is pretty good news for those of us in social media that have been getting a bad rep from the more unscrupulous members of our community.

I'm just surprised it has taken this long, legislation always seems to lag behind progress, lets hope this improves QA across the board.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Age UK spends £1.8m in latest round of redundancies

21 Oct 2014

Age UK spent £1.81m on 120 redundancies in 2014, on top of £1.17m last year, as part of a review of...

CTG calls for VAT rebate scheme and gift aid reform to be part of Autumn Statement

20 Oct 2014

The Charity Tax Group is urging the government to improve the VAT system for charities in its Autumn Statement,...

BeatBullying to go into administration due to financial difficulties

20 Oct 2014

BeatBullying will go into administration after suffering “significant financial difficulties”, the...

Age UK spends £1.8m in latest round of redundancies

21 Oct 2014

Age UK spent £1.81m on 120 redundancies in 2014, on top of £1.17m last year, as part of a review of...

Stand Up To Cancer raises over £14.5m

21 Oct 2014

This weekend's Stand Up To Cancer event has raised over £14.5m so far, and that figure is continuing...

Charities 'must continue to fight for the right to influence policy'

20 Oct 2014

Civil society organisations must not give up the fight to influence policy and governments, the international...

Age UK spends £1.8m in latest round of redundancies

21 Oct 2014

Age UK spent £1.81m on 120 redundancies in 2014, on top of £1.17m last year, as part of a review of...

Addaction and KCA merge to become leading provider of recovery services

21 Oct 2014

Addiction charities Addaction and KCA will merge next year to form what is likely to be one of the 90...

Voluntary sector sees “revolving door” of staff, says report

20 Oct 2014

The voluntary sector is experiencing a “revolving door” of staff with employee turnover levels at...

Join the discussion

Twitter button

@CivilSocietyIT