Share

Organisations' websites and social networks to fall under ASA rules

Organisations' websites and social networks to fall under ASA rules
News

Organisations' websites and social networks to fall under ASA rules1

IT | Celina Ribeiro | 1 Sep 2010

Marketing messages on organisations’ own websites and non-paid-for material on social networks will soon fall under the authority of the Advertising Standards Authority.

The ASA has today announced a significant expansion of its remit under the UK Code of Non-broadcast Sales Promotion and Direct Marketing which, as of March 2011, will see the regulator’s rules apply to all marketing communication online.

All sectors and all organisations will be subject to the rules on misleading advertising, protection of children and the like which will apply to their own websites, marketing communication on free sites such as Facebook and Twitter.

The announcement follows public lobbying in March by advertisers for the ASA to expand its remit, particularly to ensure protection of children online. Committee of Advertising Practice (CAP) chairman Andrew Brown, however, said that the ASA had been intent on expanding its online remit "over the last couple of years". 

Marketers which fall foul of the code in these spheres will be asked to take down their advertisements or the ASA will run online ads itself alerting the public to the non-compliance of the offender.

Google has come on board to help fund the new work initially, with a 0.1 per cent levy to apply on all search advertising in future to ensure the ASA can retain extra staff and deal with the anticipated increased in complaints.

ASA chairman Lord Chris Smith said: “This significant extension of the ASA’s remit has the protection of children and consumers at heart. We have received over 4,500 complaints since 2008 about marketing communications on websites that we couldn’t deal with, but from 1 March anyone who has a concern about a marketing communication online will be able to turn to the ASA.”

Tim Grant
http://sciotraining.wordpress.com/
10 Sep 2010

This is pretty good news for those of us in social media that have been getting a bad rep from the more unscrupulous members of our community.

I'm just surprised it has taken this long, legislation always seems to lag behind progress, lets hope this improves QA across the board.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Royal Institution rules out selling Mayfair HQ after reducing its debt

27 Aug 2014

The Royal Institution, the science communication charity, has said it will not have to sell its London...

Action for Blind People makes redundancies

27 Aug 2014

Action for Blind People has said it made nine redundancies in the year ending March 2014, following an...

Social investment awards announced by Cabinet Office

27 Aug 2014

Social investment organisations will be celebrated in a new awards ceremony announced today by the Cabinet...

EU data protection proposals would kill fundraisers’ mailing lists, says report

28 Aug 2014

Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would...

Banksy artwork raises £400,000 and secures future for youth charity

28 Aug 2014

A Banksy mural has been sold to a private collector for £403,000, raising enough to secure the future...

Ice bucket challenge raises more than £5m for Macmillan and MND Association

27 Aug 2014

Macmillan has raised £3m from viral fundraising craze the ice bucket challenge, while the Motor Neurone...

Bubb responds to attack on charity campaigning in The Times

28 Aug 2014

Sir Stephen Bubb has written to The Times criticising an article which attacks charities for lacking transparency...

Commission freezes accounts and suspends trustee at Muslim aid charity

28 Aug 2014

The Charity Commission has frozen the accounts of a Muslim aid charity and suspended a trustee as part...

Umbrella bodies ‘have failed to resist government agenda for the sector’

26 Aug 2014

Umbrella bodies have lost independence and have not adequately opposed cuts to government spending or...

Join the discussion

Twitter button

@CivilSocietyIT