Share

IoF rewrites outdated electronic media code of practice

IoF rewrites outdated electronic media code of practice
News

IoF rewrites outdated electronic media code of practice

IT | Niki May Young | 10 Aug 2010

The Institute of Fundraising is forming a working party to revise and expand its electronic media code of practice by summer 2011, ten years after its first draft.

The working party will comprise experienced fundraisers “at the cutting edge of new technology in their areas” and will expand the code to “ensure that it applies to all types of fundraising through electronic media”.

Although light revisions to the code have been applied throughout the past decade, the coming review will upend the current code, moving it from a broad guide to look at email campaigns, website development, social media, interactive TV, SMS campaigns and other specific areas to provide more comprehensive guidance.

Louise Richards, director of policy and campaigns at the Institute said: “In recent years the use of electronic media has exploded. It is now very much part of the mainstream, and an integral part of many charities’ fundraising strategies.”

The electronic media code review joins that of the Institute’s handling of cash donations and house-to-house collections codes, which are both at the working party stage.

The electronic media revisions team will hold its first meeting in September and will work through to November this year before a public consultation through the winter.

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Golden Lane Housing: Social investment can be 'absolutely the right thing' to do

24 Oct 2014

The director of Golden Lane Housing, the issuer of the first charity bond to be listed on the London Stock...

BeatBullying's technology CIC has not filed accounts with Companies House

22 Oct 2014

A software community interest company set up by the BeatBullying Group in 2012 is almost a year late filing...

Charity Commission to get £9m funding boost and new powers to tackle tax avoidance and terrorism

22 Oct 2014

The Charity Commission will receive £9m of extra funding over the next three years, as well as new powers...

Age UK spends £1.8m in latest round of redundancies

21 Oct 2014

Age UK spent £1.81m on 120 redundancies in 2014, on top of £1.17m last year, as part of a review of...

Stand Up To Cancer raises over £14.5m

21 Oct 2014

This weekend's Stand Up To Cancer event has raised over £14.5m so far, and that figure is continuing...

Charities 'must continue to fight for the right to influence policy'

20 Oct 2014

Civil society organisations must not give up the fight to influence policy and governments, the international...

Demonstrate effectiveness or risk losing public trust, charities told

24 Oct 2014

Charities must demonstrate their effectiveness better to the public or face losing trust, David McCullough,...

Volunteers no longer happy to 'do what they are told', says report

24 Oct 2014

Volunteers now expect more from their experience and charities must do more to recruit and retain them,...

Relationship between government and charity 'has lost its way', says Nandy

23 Oct 2014

There needs to be a rebalancing of the relationship between the voluntary sector and government, shadow...

Join the discussion

Twitter button

@CivilSocietyIT