Share

IoF rewrites outdated electronic media code of practice

IoF rewrites outdated electronic media code of practice
News

IoF rewrites outdated electronic media code of practice

IT | Niki May Young | 10 Aug 2010

The Institute of Fundraising is forming a working party to revise and expand its electronic media code of practice by summer 2011, ten years after its first draft.

The working party will comprise experienced fundraisers “at the cutting edge of new technology in their areas” and will expand the code to “ensure that it applies to all types of fundraising through electronic media”.

Although light revisions to the code have been applied throughout the past decade, the coming review will upend the current code, moving it from a broad guide to look at email campaigns, website development, social media, interactive TV, SMS campaigns and other specific areas to provide more comprehensive guidance.

Louise Richards, director of policy and campaigns at the Institute said: “In recent years the use of electronic media has exploded. It is now very much part of the mainstream, and an integral part of many charities’ fundraising strategies.”

The electronic media code review joins that of the Institute’s handling of cash donations and house-to-house collections codes, which are both at the working party stage.

The electronic media revisions team will hold its first meeting in September and will work through to November this year before a public consultation through the winter.

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

CTG attacks HMRC for breaking promises over implementation of 20 per cent tax on direct mail

16 Apr 2015

Charities have been left unsure how to obey tax rules after HM Revenue & Customs failed to publish...

NCVO and CFG express concerns over government review of business rates

13 Apr 2015

Infrastructure bodies including NCVO and the Charity Finance Group are consulting charities over a government...

Grant-makers face 'big decisions' as a result of 'seismic shift' in commissioning, says report

9 Apr 2015

Charities and funders face big decisions after a “seismic shift” in public service commissioning,...

Study finds that men donate more to charity when the fundraiser is an attractive female

17 Apr 2015

Men donate more to online fundraising pages where the fundraiser is an attractive female, and donate competitively...

Legion condemns poppy use on Ukip campaign advert

17 Apr 2015

The Royal British Legion has said that it is working to make sure that its poppy is “never again”...

Oxfam trials tap-to-donate technology

17 Apr 2015

Oxfam GB is running a trial of near-field communication technology to allow supporters to both donate...

National Theatre's first chief executive quits citing problems with leadership structure

17 Apr 2015

The National Theatre's first chief executive, Tessa Ross, has resigned after five months at the organisation,...

Legion condemns poppy use on Ukip campaign advert

17 Apr 2015

The Royal British Legion has said that it is working to make sure that its poppy is “never again”...

MoJ stops short of formal investigation into PCC who awarded £500,000 to her own organisation

17 Apr 2015

The Ministry of Justice has said it is not launching a formal investigation into Northumbria police and...

Join the discussion

Twitter button

@CivilSocietyIT