Share

IoF rewrites outdated electronic media code of practice

IoF rewrites outdated electronic media code of practice
News

IoF rewrites outdated electronic media code of practice

IT | Niki May Young | 10 Aug 2010

The Institute of Fundraising is forming a working party to revise and expand its electronic media code of practice by summer 2011, ten years after its first draft.

The working party will comprise experienced fundraisers “at the cutting edge of new technology in their areas” and will expand the code to “ensure that it applies to all types of fundraising through electronic media”.

Although light revisions to the code have been applied throughout the past decade, the coming review will upend the current code, moving it from a broad guide to look at email campaigns, website development, social media, interactive TV, SMS campaigns and other specific areas to provide more comprehensive guidance.

Louise Richards, director of policy and campaigns at the Institute said: “In recent years the use of electronic media has exploded. It is now very much part of the mainstream, and an integral part of many charities’ fundraising strategies.”

The electronic media code review joins that of the Institute’s handling of cash donations and house-to-house collections codes, which are both at the working party stage.

The electronic media revisions team will hold its first meeting in September and will work through to November this year before a public consultation through the winter.

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Wellcome Trust's investment portfolio reaches £18bn

19 Dec 2014

The Wellcome Trust has posted a 15.4 per cent return on its investment portfolio, earning £2.5bn for...

HMRC tax statistics suggest large rise in charitable giving

19 Dec 2014

Tax relief on giving is expected to rise by 11 per cent in the year to March 2015, suggesting a large...

Andrew O’Brien moves from NCVO to head CFG’s policy team

19 Dec 2014

Andrew O’Brien is to join the Charity Finance Group as head of policy and public affairs.

Camelot CEO says deregulation of society lotteries may not increase good cause money

18 Dec 2014

The chief executive of Camelot has said that reducing the regulation around society lotteries may not...

Ukip supporters trust charities less than other voters do, NPC study finds

18 Dec 2014

A survey by Ipsos Mori for NPC about how charities are perceived by people who vote for various political...

Tobin Aldrich leaves Sightsavers to set up consultancy

17 Dec 2014

Former director of global fundraising for Sightsavers, Tobin Aldrich, has announced that he has left the...

PDSA plans to change objects to offer paid for services

19 Dec 2014

The Charity Commission has sided with the People’s Dispensary for Sick Animals on a decision that would...

Charity Commission exercises inquiry powers four times as often as previous year, report shows

19 Dec 2014

The Charity Commission investigated almost 2,000 charities in the year to March 2014 and used statutory...

DWP promises measures to improve charities’ experience of the Work Programme

18 Dec 2014

The Department for Work and Pensions has agreed to introduce measures expected to improve the Work Programme...

Join the discussion

Twitter button

@CivilSocietyIT