Share

Fair Data mark launched to identify responsible data protection

Fair Data mark launched to identify responsible data protection
News

Fair Data mark launched to identify responsible data protection

IT | Kirsty Weakley | 28 Jan 2013

The Market Research Society has today launched a kitemark to identify organisations which collect and use personal data ethically.

The Fair Data mark is aimed at all organisations that collect personal data, including consumer organisations, suppliers of data and research and public and government bodies. The Society (MRS) hopes that it will help members of the public identify organisations that collect and hold personal data in a responsible way.

When organisations sign up to the mark they agree to ten core principles, including ensuring that it gets consent before collecting data and making sure that people have access to their personal data. (Click here to jump to the full list)

While the mark is free for MRS members and company partners, as they are considered already compliant with the principles through following the MRS code of conduct, other organisations wanting to use the mark will be asked to undertake an initial advisory visit to ensure they have appropriate procedures, costing £1,000 per day. If they fail the first visit and want another it will cost £500 per day.

Further to this cost organisations will be required to pay £350 per year for accreditation. An audit process will be set up and will be mandatory for all those that are not MRS-accredited. There will also be an adviser service to help organisations understand the principles – this will include face-to-face support, telephone and email support and seminars on best practice.

The accreditation has launched with eight partners signed up to the scheme: PricewaterhouseCoopers, Lil-lets, GfK NOP, Research Now, Millward Brown, Facts International, Opinion Leader and Chime Insight.

Jane Frost CBE, MRS chief executive, said: “Public concern is at an all-time high and we are getting increasing numbers of complaints about data use.”

The association for market research companie, worked with the Information Commissioner’s Office to develop and launch the mark, which is intended to complement existing standards and data protection legislation. The initiative is also supported by the Royal Statistical Society.

Christopher Graham, the Information Commissioner, said: “Organisations need to make a public, visible commitment to standards in the handling of the personal data of others.

“I welcome this initiative as a step in the direction of getting users of public data to make such a public commitment to standards.”

Fair Data principles

 

  1. We will ensure that all personal data is collected with customers’ consent
  2. We will not use personal data for any purpose other than that for which consent was given, respecting customers’ wishes about the use of their data
  3. We will make sure that customers have access to their personal data that we hold, and that we tell them how we use it
  4. We will protect personal data and keep it secure and confidential
  5. We will ensure staff understand that personal data is just that – personal – and ensure that it is treated with respect
  6. We will ensure that the vulnerable and under-age are properly protected by the processes we use for data collection
  7. We will manage our data supply chain to the same ethical standards we expect from other suppliers
  8. We will ensure that ethical best practice in personal data is integral to our procurement process
  9. We will ensure that all staff who have access to personal data are properly trained in its use
  10. We will not use personal data if there is uncertainty as to whether the Fair Data principles have been applied.

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

National Trust will sell green energy back to supplier

24 Apr 2014

The National Trust has launched a renewable energy trading company to sell electricity generated on its...

Payment by results holding back public service innovation, says NCVO

24 Apr 2014

The payment by results mechanism is in danger of making charities more risk-averse, according to a report...

Law Commission proposes checklist for trustees considering social investment

24 Apr 2014

The Law Commission has proposed changes to the law on how charities make social investments.

Teenager with incurable cancer raises £1.6m for Teenage Cancer Trust

24 Apr 2014

A teenager with terminal cancer has raised more than £1.6m for the Teenage Cancer Trust, including £1m...

FRSB calls for new rules on asking elderly and vulnerable for donations

24 Apr 2014

The Fundraising Standards Board has recommended the Institute of Fundraising develops additional guidance...

ASA: “I wish I had breast cancer campaign” did not breach guidelines

23 Apr 2014

The Advertising Standards Agency has not upheld criticism over a series of controversial adverts by Pancreatic...

Horse charity faces closure amid claims it is owed £70k by council

23 Apr 2014

A horse charity in Northern Ireland has said it may have to shut because of a massive bill it believes...

Oxfam International to relocate HQ abroad

23 Apr 2014

Oxfam’s international secretariat has made the decision in principle to move its headquarters from Oxford...

Shawcross terror warning in national press

22 Apr 2014

Terrorist abuse of charities is “potentially the most deadly” problem the Charity Commission faces,...

Join the discussion

Twitter button

@CivilSocietyIT