Share

Unicef knocks CRUK off the top of charity social media index

Unicef knocks CRUK off the top of charity social media index
News

Unicef knocks CRUK off the top of charity social media index

IT | Kirsty Weakley | 25 Sep 2012

Unicef UK has topped the second Charity Social 100 Index, with Cancer Research UK slipping into second place.

Unicef UK came 23rd in last year's index, which ranks civil society organisations in the UK. But the report notes that in the last year the charity "has grown in strength by developing engaging multi-media, multi-platform experiences" such as hosting a Google+ hangout (webchat) with actress Keeley Hawes.

The biggest climber was Médecins Sans Frontiéres which moved up 70 places from 85 to 15.

Overall the index found that that social media use had grown over the last year with the top 100 having 3.7 million followers between them which is an increase of 1.7 million. On Facebook the total number of followers across the top 100 has gone from 3.5 million in 2011 to 7 million in 2012.

Anne McCrossan, founder of Visceral Business which runs the index wrote in the foreword: “There’s more complexity in social media today than there was 12 months ago, more platforms to consider.”

She added that more charities are now “digital by default” and described it as a “significant step-change”. But she also added: “Challenges remain at how strategic planning will weave income, brand and social marketing considerations together.”

The index was produced by Visceral Business in partnership with JustGiving by taking a snapshot of 300 charities’ activity across different social networking sites and their own online communities and combining this with brand metrics research to give charities a total score.

2012 Top 10 (2011 ranking in brackets)

  1. Unicef (23)
  2. Cancer Research UK (1)
  3. British Heart Foundation (2)
  4. Amnesty International (6)
  5. Dogs Trust (22)
  6. RSPCA (5)
  7. Save the Children (8)
  8. Oxfam (3)
  9. National Trust (7)

The report can be downloaded from here.

 

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Diabetes UK reports income boost of 40 per cent following Tesco partnership

22 Sep 2014

A partnership between Diabetes UK and Tesco has contributed to an upturn of almost 40 per cent in the...

Kids Company could close without more government funding

22 Sep 2014

The chief executive of the children’s charity Kids Company has said that it is at risk of closure unless...

Labour to create legal definition of social enterprise

22 Sep 2014

The Labour party will create a legally binding definition of social enterprise, Chi Onwurah, the shadow...

Kids Company could close without more government funding

22 Sep 2014

The chief executive of the children’s charity Kids Company has said that it is at risk of closure unless...

Labour to focus on grant funding for charities

22 Sep 2014

Labour politicians last night unveiled a series of priorities for the voluntary sector, including a drive...

Over £11m raised for MND Association and Macmillan from ice bucket challenge

19 Sep 2014

The Motor Neurone Disease Association has raised £6.8m from the viral fundraising craze the ice bucket...

Kids Company could close without more government funding

22 Sep 2014

The chief executive of the children’s charity Kids Company has said that it is at risk of closure unless...

Labour to focus on grant funding for charities

22 Sep 2014

Labour politicians last night unveiled a series of priorities for the voluntary sector, including a drive...

Lobbying Act comes into force today

19 Sep 2014

The Transparency of Lobbying, Non-party Campaigning and Trade Union Administration Act 2014 comes into...

Join the discussion

Twitter button

@CivilSocietyIT