Share

Unilever Foundation launches Facebook microdonation app

Unilever Foundation launches Facebook microdonation app
News

Unilever Foundation launches Facebook microdonation app1

Fundraising | Kirsty Weakley | 25 Jun 2012

The Unilever Foundation has launched a microdonation app on Facebook, in partnership with the social network and global health organisation Population Services International (PSI).

The Waterworks app asks Facebook users to partner with a waterworker and donate 10p or more per day through Facebook’s new Facebook Payments scheme. It describes itself as, “first-time-ever open graph application” which has been developed with Facebook to connect donors with the communities that are benefitting, using Facebook Timeline.

Waterworkers will be women who have been trained PSI staff to deliver water purification, using devices donated by Unilever, in their local communities. They will also be given a mobile phone, pre-loaded with a custom app, so that they can up-date their 'partners' on Facebook with what they are doing. These updates will appear in users’ Facebook Timeline and be visible to their friends.

The programme will initially be piloted in Bhopal, India before being rolled out around the world in a few months time.

Donations will be made once a month through the Facebook Payments, scheme that was launched last week, meaning that if a donor signs up to 10p per day they will donate £3 per month from the credit card or PayPal account associated with their Facebook Payments account. Payments are made directly to PSI, which is registered as a not-for-profit organisation in the US, which will then send the money to its team in India to train and pay waterworkers.

 

Michael Keating
25 Jun 2012

Interesting idea! Does anyone know if Facebook Payments takes a cut from these donations?

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Liverpool-based charities see council funding slashed by £1m

6 Mar 2015

Charities across Liverpool will see council funding cut by half, following a decision by Liverpool City...

Land mine charity to receive £10m from Libor fines

6 Mar 2015

George Osborne has announced that a land mine clearing charity is to receive a £10m grant which will...

Charity leaders ask government for a £1.5bn VAT rebate for the sector

5 Mar 2015

Leaders from six umbrella organisations have urged the government to use the Budget to extend a VAT rebate...

Virgin Money Giving help raised £88.3m for charity in 2014

6 Mar 2015

Fundraisers using Virgin Money Giving, the not-for-profit online fundraising website of Virgin Money,...

NCVO opposes IoF call to increase the maximum size of society lotteries

5 Mar 2015

NCVO has said that there is not enough evidence available to agree with the Institute of Fundraising’s...

Calls for OSCR investigation into Kiltwalk running costs

5 Mar 2015

The Office of the Scottish Charity Regulator should open an investigation into Scottish fundraising event...

OSCR opens consultation on new charity guidance

6 Mar 2015

The Scottish charity regulator has announced a full revision of its guidance for Scottish voluntary organisations...

'Genuine risk' of terrorism in charities but problem overstated, says report

5 Mar 2015

There is a "genuine risk" of charities being used for terrorist purposes, but that risk has been exaggerated...

Eleven per cent of Charity Commission inquiries are opened into religious charities

5 Mar 2015

Twenty-three of the 201 statutory inquiries opened into charities in the year to March 2014 focused on...

Join the discussion

Twitter button

@CivilSocietyIT