Share

10 Oxfam shops trial memories app

10 Oxfam shops trial memories app
News

10 Oxfam shops trial memories app

IT | Kirsty Weakley | 29 Feb 2012

Oxfam is trialling an iPhone app in 10 of its Manchester shops which enables shoppers to discover the history of items.

Oxfam Shelflife launched on 27 February and is free to download. By scanning QR codes on items in store shoppers can read the description placed by the previous owner of the product when it was donated.

Sarah Farquhar, head of retail said: “We’ve found that items with a interesting story behind them are instantly more appealing to our customers so we hope Oxfam Shelflife will encourage people to love items for longer.”

An initial trial of the use of QR codes in a Manchester shop last autumn increased turnover for the Oxfam shop by 41 per cent.

The app is powered by Tales of Things initiative, a project which aims to preserve memories of things through electronic tagging. The project is a collaboration between Brunel University, Edinburgh College of Art, University college London, University of Dundee and University of Salford and is funded by £1.4m grant from the Engineering and Physical Sciences Research Council.

Watch the video showing how the app works below:

 

 

 

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Cabinet Office overruled own grants panel to fund Big Society Network charity

21 Jul 2014

The Cabinet Office vetoed its own appointed grantmaking advisory panel in order to make a £300,000 grant...

Martin Brookes leaves Paul Hamlyn 'by mutual agreement'

21 Jul 2014

Martin Brookes has left his post as director of the Paul Hamlyn Foundation “by mutual agreement” after...

Joe Irvin leaves Navca

21 Jul 2014

The National Association for Voluntary and Community Action’s chief executive Joe Irvin is stepping...

Charity Commission opens inquiry into Families Against Neuroblastoma

22 Jul 2014

The Charity Commission has frozen the bank accounts of Families Against Neuroblastoma and appointed two...

Cabinet Office overruled own grants panel to fund Big Society Network charity

21 Jul 2014

The Cabinet Office vetoed its own appointed grantmaking advisory panel in order to make a £300,000 grant...

Big Lottery Fund opens £630,000 programme to prepare sector for European funding opportunities

21 Jul 2014

Voluntary sector organisations in England have been invited to apply for a share of £630,000 of funding...

Sadiq Khan MP: 'Sarah' Bill is embarrassing and pathetic

22 Jul 2014

Labour MP Sadiq Khan yesterday called the Social Action, Responsibility and Heroism Bill “embarrassing...

Charity Commission criticises trustees for failing to report CEO's child abuse conviction

22 Jul 2014

The Charity Commission has met with trustees of the Southwark Muslim Women’s Association after its chief...

Charity Commission opens inquiry into Families Against Neuroblastoma

22 Jul 2014

The Charity Commission has frozen the bank accounts of Families Against Neuroblastoma and appointed two...

Join the discussion

Twitter button

@CivilSocietyIT