Share

10 Oxfam shops trial memories app

10 Oxfam shops trial memories app
News

10 Oxfam shops trial memories app

IT | Kirsty Weakley | 29 Feb 2012

Oxfam is trialling an iPhone app in 10 of its Manchester shops which enables shoppers to discover the history of items.

Oxfam Shelflife launched on 27 February and is free to download. By scanning QR codes on items in store shoppers can read the description placed by the previous owner of the product when it was donated.

Sarah Farquhar, head of retail said: “We’ve found that items with a interesting story behind them are instantly more appealing to our customers so we hope Oxfam Shelflife will encourage people to love items for longer.”

An initial trial of the use of QR codes in a Manchester shop last autumn increased turnover for the Oxfam shop by 41 per cent.

The app is powered by Tales of Things initiative, a project which aims to preserve memories of things through electronic tagging. The project is a collaboration between Brunel University, Edinburgh College of Art, University college London, University of Dundee and University of Salford and is funded by £1.4m grant from the Engineering and Physical Sciences Research Council.

Watch the video showing how the app works below:

 

 

 

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Falling rag prices likely to cost charities tens of millions

1 Sep 2014

Charities are likely to lose tens of millions of pounds this year from a fall in the price of recycled...

Commission contacts Bradley Wiggins' charity over concerns about how it has spent donations

29 Aug 2014

The Charity Commission has contacted the trustees of the Bradley Wiggins Foundation after the charity...

Royal Institution rules out selling Mayfair HQ after reducing its debt

27 Aug 2014

The Royal Institution, the science communication charity, has said it will not have to sell its London...

Arts Council spending down by £150m

2 Sep 2014

Arts Council England’s spending was down from £792m in 2012/13 to £642m in 2013/14, according to accounts...

Tesco announces charities to benefit from £1.8m bag charge

2 Sep 2014

Tesco has announced the two charities that will benefit from their carrier bag levy in Scotland and Wales,...

Fundraisers should engage more with older people online, new research shows

2 Sep 2014

Charities could be missing out on donations by not engaging with older people through online and mobile...

Changemakers becomes part of Foyer Federation

1 Sep 2014

Youth charity Changemakers has merged into the Foyer Federation to scale-up its youth leadership projects,...

Sky News anchor accuses Barnardo's chief of fence-sitting over Rotherham scandal

1 Sep 2014

Barnardo’s chief executive Javed Khan refused to call for the resignation of South Yorkshire Police...

Former Awema chief executive cleared of two counts of fraud

1 Sep 2014

The former chief executive of the Welsh race relations charity, Awema, was cleared of two counts of fraud...

Join the discussion

Twitter button

@CivilSocietyIT