CRUK adopts new events CRM software to increase donations

IT | Kirsty Weakley | 24 Jan 2012

Cancer Research UK is the first UK charity to implement TeamRaiser software from Convio UK and will use it to manage its Relay for Life website.

The charity has been organising Relay for Life events in the UK since 1996. It hopes that the new customer relationship management (CRM) platform, which includes online registration, online donations, real-time fundraising reporting and event management tools, will increase participation and donations.

Simon O’Leary, head of volunteer fundraising at Cancer Research UK said: “TeamRaiser allows us to provide a better experience to members of the public who are registering for our Relay for Life events and crucially provides more integrated fundraising capability that we can use to drive incremental income growth.”

Relay for Life events are organised by volunteer committees and teams of between eight and 15 take part in overnight fundraising relays. They run all over the UK throughout the year and last year 46 events took place, raising £2m for the charity. Cancer Research UK expects this year's events to raise £2.1m.

The American Cancer Association, which developed the Relay for Life events in the 1980s has been using TeamRaiser since 2005. It has seen its online revenue increase by 48 per cent since implementing the software.

TeamRaiser is an entirely cloud-based software meaning that charities should not need to invest in any additional IT or server support.

Last week Blackbaud announced it intends to acquire Convio. And last summer Convio announced it would bring its products to the UK market through the aquistion of Baigent Digital, which has now re-branded as Convio UK.

Directory: Blackbaud Europe Ltd | Cancer Research UK

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.