BBC website offers promotional opportunity for charity activities

IT | Kirsty Weakley | 15 Nov 2011

The BBC is offering promotional opportunities for charities through its new Things to Do website, calling on charities to sign up as partners and post their upcoming events.

Things to Do launched earlier this year with six different project themes; arts and crafts, history, nature-based activities, outdoor and adventure-based activity, and dinosaur-based activity. Users can search for activities online either by location or type.

To be eligible as a partner, which is free, organisations must run free or cost-recovery events.

The site will be promoted across the BBC and will link up with relevant BBC programmes. The Wildlife Trust of South and West Wales, which uploaded an Autumn Watch event to the site that was also featured on Autumnwatch Unsprung, said it had a fourfold increase in numbers attending the event as a result.

Lyndsey Maiden, communications officer at the Trust, said: “Most had never been to the centre before and didn’t even know it was there. Things to Do and Autumnwatch Unsprung made a real difference.”

Other organisations that have already signed up include the RSPB, the Imperial War Museum and local activity centres.

Organisations can register online at http://www.bbc.co.uk/thingstodo/activitymaker.

Directory: Royal Society for the Protection of Birds (RSPB)

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