Green website goes viral on Bebo and Facebook

IT | 1 Dec 2008

Greenvoice has capitalised on the social networking phenomenon by using Facebook and Bebo to promote a campaign encouraging communities to say no to excess packaging.

Greenvoice.com, a non-profit website enabling like-minded individuals to take action on green issues, joined forces with viral content distributor, The 7th Chamber, to run a viral campaign for two weeks in October.

In its bid for change, Greenvoice aimed to reach the most environmentally-active audience – young people. So it set up a Facebook fan page and launched a viral campaign - a humorous play about a girl that wrapped herself up in plastic as she walked past supermarkets on her way to meet her boyfriend.

The campaign attracted almost 4,000 signatures for its petition to lobby the government on the overuse of plastic packaging by supermarkets and product manufacturers.

The viral, which scored 65,000 views amongst the Bebo community, was branded a "definite success" by marketing director Giles Robertson.

He said: "With a modest budget within the means of most charities, the campaign successfully reached all of its targets. Of course you must be relaxed with some targets and specific with others. A good strong creative idea is also important."

For the time being, the UK continues to produce enough packaging waste to fill Wembley Stadium almost nine times over each year.

Images

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.