Share

DEC breaks text donation record

DEC breaks text donation record
News

DEC breaks text donation record

Fundraising | Kirsty Weakley | 1 Nov 2011

The Disasters Emergency Committee (DEC) has announced that the East Africa Crisis Appeal has raised the highest amount of any of its campaigns through text donations, without taking away from other donation channels.

More than £1.5m has been raised through SMS texting, including gift aid raised from more than 70 per cent of those donors. The previous highest text donation total was £230,000 for the Haiti Earthquake Appeal in 2010.

The DEC believes this is the highest amount raised through text donations for a single charitable cause. Earlier this year Red Nose Day raised £15m via SMS donations for a variety of causes.

DEC chief executive Brendan Gormley said: “We believe text-to-give is helping us reach a new generation of donors and the feedback we have received from those donors via social media has been excellent.”

This campaign was also the first to use texting to give messages on TV appeals shown on ITV, Channel 4, Channel 5 and Sky.

So far the overall total for the East Africa appeal stands at £72m with online donations being the largest single donation channel at 34.5 per cent followed by post at 26 per cent. Text donations represent 3.3 per cent of overall donations compared to 0.3 per cent for the Haiti appeal.

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Big Society has succeeded and society is stronger than in 2010, says Rob Wilson

4 Mar 2015

The Big Society has succeeded and charities have more volunteers and more funding than when the government...

Major parties commit to more support for charities delivering health and social care

4 Mar 2015

Members from all three of the major political parties said yesterday that the voluntary sector has a bigger...

Booking open for the Charity Property Conference

4 Mar 2015

The conference, which will be held on 7 July at BMA House in London, is focused on helping charities get...

Legacy income rises 9.8 per cent, finds benchmark survey

2 Mar 2015

Like-for-like legacy income among large charities is up 9.8 per cent in the year to December 2014, according...

Diabetes UK raises £18.6m through Tesco partnership

27 Feb 2015

Tesco employees, suppliers and customers raised over £18m for Diabetes UK between March 2013 and December...

Coffee mornings top list of most popular fundraising events, report shows

26 Feb 2015

Coffee mornings are the most popular ways for supporters to raise money for charity, according to new...

Eleven per cent of Charity Commission inquiries are opened into religious charities

5 Mar 2015

Twenty three of the 201 statutory inquiries opened into charities in the year to March 2014 focused on...

Political parties and charity bodies condemn Eric Pickles' 'sock puppet' comments

4 Mar 2015

Labour and Liberal Democrat MPs yesterday denounced Eric Pickles’ assertion that charities would be...

Data is often pointless, dangerous and counterproductive says DSC chief

4 Mar 2015

Charities often spend too much time collecting and measuring data and should rely more on their personal...

Join the discussion

Twitter button

@CivilSocietyIT