Share

DEC breaks text donation record

DEC breaks text donation record
News

DEC breaks text donation record

Fundraising | Kirsty Weakley | 1 Nov 2011

The Disasters Emergency Committee (DEC) has announced that the East Africa Crisis Appeal has raised the highest amount of any of its campaigns through text donations, without taking away from other donation channels.

More than £1.5m has been raised through SMS texting, including gift aid raised from more than 70 per cent of those donors. The previous highest text donation total was £230,000 for the Haiti Earthquake Appeal in 2010.

The DEC believes this is the highest amount raised through text donations for a single charitable cause. Earlier this year Red Nose Day raised £15m via SMS donations for a variety of causes.

DEC chief executive Brendan Gormley said: “We believe text-to-give is helping us reach a new generation of donors and the feedback we have received from those donors via social media has been excellent.”

This campaign was also the first to use texting to give messages on TV appeals shown on ITV, Channel 4, Channel 5 and Sky.

So far the overall total for the East Africa appeal stands at £72m with online donations being the largest single donation channel at 34.5 per cent followed by post at 26 per cent. Text donations represent 3.3 per cent of overall donations compared to 0.3 per cent for the Haiti appeal.

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Royal Institution rules out selling Mayfair HQ after reducing its debt

27 Aug 2014

The Royal Institution, the science communication charity, has said it will not have to sell its London...

Action for Blind People makes redundancies

27 Aug 2014

Action for Blind People has said it made nine redundancies in the year ending March 2014, following an...

Social investment awards announced by Cabinet Office

27 Aug 2014

Social investment organisations will be celebrated in a new awards ceremony announced today by the Cabinet...

EU data protection proposals would kill fundraisers’ mailing lists, says report

28 Aug 2014

Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would...

Banksy artwork raises £400,000 and secures future for youth charity

28 Aug 2014

A Banksy mural has been sold to a private collector for £403,000, raising enough to secure the future...

Ice bucket challenge raises more than £5m for Macmillan and MND Association

27 Aug 2014

Macmillan has raised £3m from viral fundraising craze the ice bucket challenge, while the Motor Neurone...

Bubb responds to attack on charity campaigning in The Times

28 Aug 2014

Sir Stephen Bubb has written to The Times criticising an article which attacks charities for lacking transparency...

Commission freezes accounts and suspends trustee at Muslim aid charity

28 Aug 2014

The Charity Commission has frozen the accounts of a Muslim aid charity and suspended a trustee as part...

Umbrella bodies ‘have failed to resist government agenda for the sector’

26 Aug 2014

Umbrella bodies have lost independence and have not adequately opposed cuts to government spending or...

Join the discussion

Twitter button

@CivilSocietyIT