NDCS plans overhaul of website to improve services

IT | Kirsty Weakley | 6 Oct 2011

The National Deaf Children’s Society (NDCS) plans to overhaul its website and online communication strategy to reach a larger audience and improve its services.

Victoria Shooter, director of communications at the charity, said: “Over the past few years, we have made great strides in removing social, attitudinal and physical barriers that prevent deaf children from achieving – but until now, our digital offering has been reactionary, rather than strategic.”

The charity has appointed digital agency Public Zone to research the needs of current users by conducting interviews with deaf children, their families, sector professionals and the charity’s staff to inform a three-year digital strategy.

Public Zone will also review NDCS’s current digital communication tools, including the website, social media, CRM and e-campaigning with the aim of overhauling the website and social media later this year.

Amanda Prosser, strategy director at the company, said: “We are excited about working with the charity towards new and improved digital platforms that will bring them closer to their target audiences and deliver services more effectively.”

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