Share

3D slideshow used in MSF Delivers campaign

Samantha Perkins, midwife MSF copyright Yasuyoshi Chiba/duckrabbit
News

3D slideshow used in MSF Delivers campaign

IT | Kirsty Weakley | 22 Sep 2011

Médecins Sans Frontières has launched a new campaign highlighting the work of its midwives with a 3D slideshow exhibition in London.

The MSF Delivers exhibition is free to attend and is being held at Spitalfields market between 22 and 27 September. MSF has borrowed five Panasonic 3D televisions and glasses from NVIDIA to enable it to show the film to up to 100 people an hour.

Digital production company duckrabbit was hired by MSF to document a visit to a project in the Democratic Republic of the Congo and before leaving, producers offered to take photos using a new 3D camera.

MSF head of communications, Polly Markandya, said that MSF were not really sure what to expect as, “we had never even heard of 3D photos before”, but that when the charity saw the result it was so impressed it felt it had to show the images to as many people as possible.

The six-minute film followed midwife Samantha Perkins and her team as they delivered the baby of an 18-year-old Congolese woman.

Benjamin Chesterton, creative director at duckrabbit, who produced the film, said: “It is just a very honest representation of the unbelievable work that I was privileged to be able to witness.”

The film is also available to view online and MSF has produced an accompanying poster campaign.

Read Kirsty Weakley's blog about this campaign here.

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

CTG attacks HMRC for breaking promises over implementation of 20 per cent tax on direct mail

16 Apr 2015

Charities have been left unsure how to obey tax rules after HM Revenue & Customs failed to publish...

NCVO and CFG express concerns over government review of business rates

13 Apr 2015

Infrastructure bodies including NCVO and the Charity Finance Group are consulting charities over a government...

Grant-makers face 'big decisions' as a result of 'seismic shift' in commissioning, says report

9 Apr 2015

Charities and funders face big decisions after a “seismic shift” in public service commissioning,...

Colin Lloyd, founding chair of FRSB, to step down after nine years

20 Apr 2015

Colin Lloyd, chair of the FRSB, will step down in June after three terms in the role, beginning at the...

£1m raised for charities by carrier bag charge in Scotland

20 Apr 2015

More than £1m has been raised for charities from the carrier bag charge since it was introduced six months...

Study finds that men donate more to charity when the fundraiser is an attractive female

17 Apr 2015

Men donate more to online fundraising pages where the fundraiser is an attractive female, and donate competitively...

SNP would push for full devolution of welfare system

20 Apr 2015

The Scottish National Party MPs will push Westminster for devolution of powers on welfare payments and...

National Theatre's first chief executive quits citing problems with leadership structure

17 Apr 2015

The National Theatre's first chief executive, Tessa Ross, has resigned after five months at the organisation,...

Legion condemns poppy use on Ukip campaign advert

17 Apr 2015

The Royal British Legion has said that it is working to make sure that its poppy is “never again”...

Join the discussion

Twitter button

@CivilSocietyIT