Ten key themes in charity mergers
17 Jun 2013
Richard Gutch has interviewed a number of the chief executives involved in recent mergers. Ten key themes...
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Tania Mason is group editor at Civil Society Media.
She has been a journalist for 20-odd years and has specialised in the charity sector since 2003. Her experience has included stints on Third Sector, Marketing and PrintWeek magazines as well as agency work involving court reporting and occasional doorstepping of celebs for the tabloids. She started her career with five years on a daily newspaper in New Zealand before moving to London in 1993.
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tania.mason@civilsociety.co.uk
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Web 2.0 has been variously hailed as the vehicle that would revolutionise charity communications – and as a resource-intensive tool that would be monopolised by a few irritating comment whores and put your organisation’s reputation at risk. But while some charities have no doubt experienced the latter, the Blue Cross animal charity says its All About Pets networking site has proved an unqualified success.
Up until August 2006, the UK’s biggest debt counselling charity delivered help via a telephone helpline that was staffed 8am to 8pm Monday to Friday. If the caller needed advice beyond what the helpline adviser could provide, an appointment was booked with a debt counsellor, but this could take several weeks. Increasing demand on the helpline created bottlenecks in the process, and in 2004 a survey of users showed that three in five felt the appointment process needed to be improved.
The National Autistic Society’s finance team needed to simplify its business intelligence to improve budgeting and staff input. The National Autistic Society (NAS) has a staff of around 2,500, and runs six specialist schools and 17 clusters of residential and support services for adults with autism, which account for 85 per cent of the organisation’s expenditure.
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Richard Gutch has interviewed a number of the chief executives involved in recent mergers. Ten key themes...
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