Tania Mason

Tania Mason

Tania Mason is group editor at Civil Society Media.

She has been a journalist for 20-odd years and has specialised in the charity sector since 2003. Her experience has included stints on Third Sector, Marketing and PrintWeek magazines as well as agency work involving court reporting and occasional doorstepping of celebs for the tabloids. She started her career with five years on a daily newspaper in New Zealand before moving to London in 1993.

@TaniaMason   tania.mason@civilsociety.co.uk

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Pet project

Web 2.0 has been variously hailed as the vehicle that would revolutionise charity communications – and as a resource-intensive tool that would be monopolised by a few irritating comment whores and put your organisation’s reputation at risk. But while some charities have no doubt experienced the latter, the Blue Cross animal charity says its All About Pets networking site has proved an unqualified success.

Case Study - Consumer Credit Counselling Service (CCCS)

Up until August 2006, the UK’s biggest debt counselling charity delivered help via a telephone helpline that was staffed 8am to 8pm Monday to Friday. If the caller needed advice beyond what the helpline adviser could provide, an appointment was booked with a debt counsellor, but this could take several weeks. Increasing demand on the helpline created bottlenecks in the process, and in 2004 a survey of users showed that three in five felt the appointment process needed to be improved.

Retail therapy

Technology is driving huge change in all areas of operations within civil society organisations, and charity shops are no exception, finds Tania Mason.

Free stuff

For the uninitiated, IT can be scary, intimidating, and expensive. But there are plenty of places charities and other civil society organisations can go for free or cheap advice, hardware and software. By Tania Mason

Congratulations to the RNLI - this only goes to prove that working on long term (and short term for that matter) legacies really pays dividends in the end.

» RNLI legacy income rises to record £118m

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Back to the future

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