IT | Tania Mason | 1 Jun 2009

Web 2.0 has been variously hailed as the vehicle that would revolutionise charity communications – and as a resource-intensive tool that would be monopolised by a few irritating comment whores and put your organisation’s reputation at risk. But while some charities have no doubt experienced the latter, the Blue Cross animal charity says its All About Pets networking site has proved an unqualified success.