Tim Parfitt’s checklist aims to increase the likelihood that your next website project runs as smoothly as possible while maximising the effectiveness and success of your new site

Charity Finance’s longest-standing columnist sharpens his brash stick ready for a second decade of debunking. 1999. Cast your mind back. There was the total eclipse of the sun in the UK. Charles Shultz, the creator of the comic strip Peanuts retired. The Euro came into existence. Bertrand Piccard and Brian Jones become the first to circumnavigate the Earth in a hot air balloon. And – I wrote my first column for Charity Finance.

Over the last few years, the development and mass adoption of new web-based services which specifically support collaboration and sharing between users – known as Web 2.0 – has transformed the way in which we can engage with each other, and with brands, online.

The Adopt a Word site sets out to raise money for the children’s charity I CAN by allowing you to pay £20 to literally adopt a word. Conceptually it’s like buying a piece of the moon – you wonder whose it is to give away in the first place. But that aside I Can aims to support the development of speech, language and communication skills in all children – hence the link to words.