Over 145 individual charities have benefited from donations made as a result of the ice bucket challenge, while American charity the ALS Association has tried to trademark the term.
With one survey out last week indicating that more than half of the people taking part in the #icebucketchallenge did not go on to donate, Kirsty Weakley asks whether it's time for charities to cool their enthusiasm for the craze.
Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would present “the biggest challenge in fundraising for a generation”, according to a report published this week by direct marketing agency Medialab.
Macmillan has hit back against accusations on social media that it has hijacked #icebucketchallenge, saying the craze has been raising money for cancer charities in New Zealand since July.
It is vital that the voices suggesting the change are heard by the ears that need to hear it and until we understand and map that cross functional landscape, collaboration remains purely an aspiration.
The National Trust has budgeted £2m to update its digital services, including a new website and mobile app, as part of a £30m overhaul of its IT.
Homelessness charity Centrepoint has been announced as one of the winners of this year’s Google Impact Challenge, while the Royal National Institute of the Blind has been awarded the people’s choice award.