Macmillan has hit back against accusations on social media that it has hijacked #icebucketchallenge, saying the craze has been raising money for cancer charities in New Zealand since July.
Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would present “the biggest challenge in fundraising for a generation”, according to a report published this week by direct marketing agency Medialab.
With one survey out last week indicating that more than half of the people taking part in the #icebucketchallenge did not go on to donate, Kirsty Weakley asks whether it's time for charities to cool their enthusiasm for the craze.
Twitter has announced plans to allow users to donate to charity through the social media platform, as well as to buy products from commercial retailers, and is currently testing the service in the US.
Charities could be missing out on donations by not engaging with older people through online and mobile channels, according to new research.
It is vital that the voices suggesting the change are heard by the ears that need to hear it and until we understand and map that cross functional landscape, collaboration remains purely an aspiration.
Over 145 individual charities have benefited from donations made as a result of the ice bucket challenge, while American charity the ALS Association has tried to trademark the term.
JustGiving has said that donations going to an appeal for the Manchester Dogs’ Home following an arson attack has doubled its previous record for the highest number of donations per hour.
Charity digital campaigns can be counterproductive and will need to change to keep the attention of those they’re seeking to influence, an audience of charity leaders heard this morning.
The Charity Commission’s searchable online register of charities is due to launch in beta this autumn, after a four-month delay, as the organisation prepares to move its website to gov.uk.