Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would present “the biggest challenge in fundraising for a generation”, according to a report published this week by direct marketing agency Medialab.
Macmillan has hit back against accusations on social media that it has hijacked #icebucketchallenge, saying the craze has been raising money for cancer charities in New Zealand since July.
The National Trust has budgeted £2m to update its digital services, including a new website and mobile app, as part of a £30m overhaul of its IT.
Hopefully there is a handy recycling bin somewhere for this report which pays little attention to sector views, or indeed the ethos of the sector.
Homelessness charity Centrepoint has been announced as one of the winners of this year’s Google Impact Challenge, while the Royal National Institute of the Blind has been awarded the people’s choice award.
One third of leading charity websites require potential donors to complete more than 20 actions before they can make a donation, according to an audit of 50 fundraising charities’ websites by technology charity Eduserv.
A campaign video by Greenpeace against Lego’s relationship with Shell has been subject to a copyright claim by Warner Brothers forcing its temporary removal from YouTube.