Why I didn’t accept an ice bucket challenge
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Why I didn’t accept an ice bucket challenge 5

1 Sep 2014 | Kirsty Weakley

With one survey out last week indicating that more than half of the people taking part in the #icebucketchallenge did not go on to donate, Kirsty Weakley asks whether it's time for charities to cool their enthusiasm for the craze.

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Why I didn’t accept an ice bucket challenge

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EU data protection proposals would kill fundraisers’ mailing lists, says report

Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would present “the biggest challenge in fundraising for a generation”, according to a report published this week by direct marketing agency Medialab.

Twitter trials plans to allow users to donate to charity through its site

Twitter has announced plans to allow users to donate to charity through the social media platform, as well as to buy products from commercial retailers, and is currently testing the service in the US.

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