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While you're here, why not look at some examples of charities' great 404 pages.
PDSA
PDSA has nailed the combination of apologising, directing people somewhere helpful, and leaving visitors with a smile.
![PDSA.jpg](https://www.civilsociety.co.uk/static/derivatives/500x438_highestperformance_/e7535241-d209-4285-957b39d54aa8302f.jpg)
Battersea Dogs and Cats Home
In the same vein as the PDSA, Battersea has made good use of its furry friends. It’s also a nice touch to highlight how many animals it currently has who need a home.
![Battersea.jpg](https://www.civilsociety.co.uk/static/derivatives/500x294_highestperformance_/a2f4b8d8-15a6-41b3-b4517006558d0b90.jpg)
WWF
Hopefully finding stuff on the WWF website isn’t normally as difficult trekking through a blizzard – but it’s a nice touch to acknowledge that there have been some changes to a website recently which could explain broken links.
![WWF.jpg](https://www.civilsociety.co.uk/static/derivatives/500x401_highestperformance_/108111ce-1bc1-49d3-9f7a6d9c81a09b5c.jpg)
Natural History Museum
If the Natural History Museum couldn’t describe content ‘extinct’ then who could?
![Natural History Museum.jpg](https://www.civilsociety.co.uk/static/derivatives/500x392_highestperformance_/98b13e16-9d88-40b3-864cfdfd0160ac5e.jpg)
National Trust
The National Trust has combined some excellent pun action with a stunning photo.
![National Trust .jpg](https://www.civilsociety.co.uk/static/derivatives/500x412_highestperformance_/1a0bfd29-9cd1-497a-86f65a916b0185b3.jpg)
Mencap
Charities often describe their staff as superheroes and at Mencap that extends to the 404 page.
![Mencap.jpg](https://www.civilsociety.co.uk/static/derivatives/500x306_highestperformance_/8131680b-ae1d-487c-88b602eb0165eb01.jpg)
Prince’s Trust
Perhaps referencing the Jay-Z song ‘99 problems’, the Prince’s Trust uses its page to encourage young people to ask for support.
![Prince's Trust.jpg](https://www.civilsociety.co.uk/static/derivatives/500x627_highestperformance_/9e8e1bc2-ce09-4932-a7f85dea170582f8.jpg)
Missing People
Missing People has used its page to highlight a missing person, which seems appropriate.
![Missing People.jpg](https://www.civilsociety.co.uk/static/derivatives/500x466_highestperformance_/5dd7e7d5-62ab-4600-9d1bbc92df5ef3b9.jpg)
Anthony Nolan
With an amusing cartoon Anthony Nolan reminds visitors that its purpose is to find people bone marrow matches.
![Anthony Nolan.jpg](https://www.civilsociety.co.uk/static/derivatives/500x386_highestperformance_/491a973e-1401-415a-bc575264d35b5a65.jpg)
Cats Protection
Maybe Cats Protection could consider replacing all the zeros on its site with this adorable face?
![Cats Protection.jpg](https://www.civilsociety.co.uk/static/derivatives/500x352_highestperformance_/5dc5d158-66f0-4875-bc10451dd0245738.jpg)