Alan Clayton

Alan Clayton

Alan Clayton is presently a director at fundraising consultancy Clayton Burnett and chief executive of Relationship Marketing.

Clayton has held a number of roles in the sector, most recently as director of innovation at The Good Agency, parting in 2010.

In 1998, he founded Cascaid Group, a direct marketing agency. He continued to work as managing director until 2007, when the company was merged with Ideas Eurobrand and TwentyFirstCentury Brand Theatre, to form The Good Agency.

Clayton has several years’ experience of regional and community fundraising, including work for the British Diabetic Association and Children’s Aid Direct.

He is a regular public speaker on issues such as fundraising trends, management and innovations.  

He is also trustee of Depression Alliance.




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