Alan Clayton

Alan Clayton

Alan Clayton is presently a director at fundraising consultancy Clayton Burnett and chief executive of Relationship Marketing.

Clayton has held a number of roles in the sector, most recently as director of innovation at The Good Agency, parting in 2010.

In 1998, he founded Cascaid Group, a direct marketing agency. He continued to work as managing director until 2007, when the company was merged with Ideas Eurobrand and TwentyFirstCentury Brand Theatre, to form The Good Agency.

Clayton has several years’ experience of regional and community fundraising, including work for the British Diabetic Association and Children’s Aid Direct.

He is a regular public speaker on issues such as fundraising trends, management and innovations.  

He is also trustee of Depression Alliance.




Is this profile up-to-date? If not, please let us know at

No Content Found


Search the Directory


The Civil Society Directory is a comprehensive and effective resource for finding organisations and people in the sector.

Banking blog: Would an ethical bank help finance my community project?

5 Oct 2015

Carolyn Sims, head of banking at Charity Bank, offers tips for community groups looking to borrow from...

'There's a world of tech opportunities for the charity sector'

5 Oct 2015

After 16 years, our longest-standing columnist is calling it a day. John Tate reflects on the pros and...

A new era for the digital age... and Charity Finance magazine

5 Oct 2015

This month marks the beginning of a new era, at both Charity Finance and in the wider world. Ian Allsop...