2 Oct 2014
Ian Allsop returned from holiday to find many in the sector already needled by Brooks Newmark. This article...
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Earlier this week Kirsty Weakley attended a screening of a unique 3D campaign film for Médicins Sans Frontieres. A prior critic of the new photography technique, Kirsty explains how a focus on the cause has converted her cynicism.
I honestly wasn’t expecting too much based on my disappointing experiences with 3D film so far. I just didn’t ‘get’ Avatar, and other films since seem to have rather shoe-horned in 3D because they can. Halfway through I feel very aware that I am sitting in a dark room, with a bunch of strangers wearing dark glasses, and that we must look ridiculous.
But I may have been converted by the six-minute MSF slideshow film of 3D photos, accompanied by commentary from midwife Sam Perkins. I quickly forgot the glasses and became absorbed in the story, and judging by the short silence followed by applause when it ended, I wasn’t the only one.
It wasn’t just that the film embraced new 3D techniques to draw the viewer in, but that the message had not been forgotten. A film with a strong narrative had been created for a purpose - to effectively highlight the cause.
The MSF Delivers 3D film is being shown for free to the public at Spitalfields market between 22 and 27 September. I wonder how many people will go along and, more importantly, be inspired to sign up as a donor.
2 Oct 2014
1 Oct 2014
Writing for Charity Finance magazine, which went to press before Brooks Newmark resigned as minister for...
10 Sep 2014
Finance leaders need help from the younger generation to understand modern technology, says John Tate....