Why are some charities spending up to 90 per cent of their income on direct mail?
Analysis

Why are some charities spending up to 90 per cent of their income on direct mail?

31 May 2016 | Fundraising | Hugh Radojev

On Sunday a Charity Commission study revealed details of ten charities which spent up to 90 per cent of their income on direct mail. Hugh Radojev investigates and finds poor practice which needs to be dealt with.

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Why are some charities spending up to 90 per cent of their income on direct mail?

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