Why I didn’t accept an ice bucket challenge
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Why I didn’t accept an ice bucket challenge 3

1 Sep 2014 | Fundraising | Kirsty Weakley

With one survey out last week indicating that more than half of the people taking part in the #icebucketchallenge did not go on to donate, Kirsty Weakley asks whether it's time for charities to cool their enthusiasm for the craze.

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Why I didn’t accept an ice bucket challenge

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