Share

CCNI releases social media guidance for charities

CCNI releases social media guidance for charities
News

CCNI releases social media guidance for charities

Governance | Jonathan Last | 28 Jun 2012

The Charity Commission for Northern Ireland (CCNI) is providing charities with tips to ensure that their social media use does not break the law or jeopardise reputations.

The sector regulator has released its ‘five social media savvy tips’. It is advising charities to have a plan in place from the start; to remember that social media is an expression of the organisation not the individual (warning that an expression of the political views of any individual trustee or staff member may be a breach of the Charities Act (NI) 2008); and to stick to portraying the charity's individual niche values.

The final pieces of advice are to protect the organisation’s reputation by not being lulled by the more casual nature of social media correspondence into dropping a professional veneer; and the warning to choose your friends carefully, to avoid the risk of inappropriate personal content leaking in to the public output of the charity.

Undermine a charity's work

“In straitened times charities may well turn to social media to get the message across about their good work and keep in contact with service users or supporters – two examples of the many positive aspects of social media,” said CCNI chief executive Frances McCandless.
 
“The flip side however, is the potential for a rogue or careless post to attract adverse attention, to undermine the work of a charity and to potentially break charity law or indeed other laws. This is very possible and we think that if charities use social media they should also have some checks and balances in place.
 
“A simple internal policy or procedure can help charities to use social media successively and minimise risks to their reputation. We have provided five tips to help charities with this, and to be savvy about social media.”
 
The tips follow the CCNI's launch of its Twitter channel (@CharityCommNI). The Commission’s full guidance on lobbying and campaigning can be viewed on its website here.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

BeatBullying lost out on major funding sources in 2013

30 Oct 2014

The BeatBullying Group lost out on major sources of funding in 2013, exacerbating its cashflow problems,...

St Mungo's staff plan new ten-day strike

30 Oct 2014

Staff at St Mungo’s are planning to strike again for ten days from next Wednesday in further protest...

Commercial auditor joins Charity Commission board

30 Oct 2014

The Charity Commission has appointed an experienced commercial auditor to replace former board member...

Contactless micro-donation scheme Penny for London 'could raise £5.5m'

29 Oct 2014

A micro-donation scheme launched today will allow commuters to donate up to 10p to charity each time they...

CoppaFeel! says partnership with The Sun was a success

28 Oct 2014

CoppaFeel! has said that a controversial partnership with Page Three of The Sun was a success, having...

FRSB upholds complaint against Save the Children's Liberia Capital Appeal

28 Oct 2014

The Fundraising Standards Board has ruled that a direct mail campaign and website for Save the Children’s...

BeatBullying's technology CIC has not filed accounts with Companies House

22 Oct 2014

A software community interest company set up by the BeatBullying Group in 2012 is almost a year late filing...

Blackbaud launches online giving platform for individual fundraisers

17 Oct 2014

Blackbaud has launched its online giving platform, everydayhero, for fundraisers in the UK in a bid to...

Don't dismiss social media 'slacktivists', fundraisers told at IFC

16 Oct 2014

Charities should embrace and love charity ‘slacktivists’ because social is a great ramp for new donors,...

Join the discussion

Twitter
 
Training

Attending our one day courses is a highly effective way of ensuring new and existing trustees fully understand their role, responsibilities and liabilities.

>> Find out more <<