Film series highlights best practice in elderly support 1

Governance | Niki May Young | 18 May 2011

Registered arts and media charity the Rural Media Company has completed a series of films highlighting best practice in support for the elderly as part of a campaign to improve services to the over 50’s.

Accompanied by the report Over the hill? Wise up to rural ageing, the series case studies eight local providers’ approaches to catering for the elderly, and highlights the positive contributions that the older generations can provide to society.

Age UK is among those featuring in the eight films which are being used to lobby decision makers into taking notice of what it is like to live as an elderly person in the English countryside.

Report researcher Nick Le Mesurier discusses the importance of the featured initiatives:
“Though most of these projects were in operation long before the ‘Big Society’ became so widely known, they show that rural communities are in the vanguard of the new ‘localism’.

“Each operates, in one way or another, a partnership with the state and local communities that a number of respondents described as ‘critical friend'. Though financed by public funds, they are primarily accountable to their customers and communities and advocate for them in the changing requirements of various regulatory frameworks.”

View all eight films below:

Over The Hill? Dorset POPP

Over The Hill? EskMoors Caring

Over The Hill? Waltham House

Over The Hill? Derbyshire Housing Options

Over The Hill? Connecting Communities

Over The Hill? Wessex Home Improvement Loans

Over The Hill? Norfolk Money Matters

Over The Hill? Gloucestershire Village Agents

Directory: Age UK

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Lesley Palmer
consultant
Forge Consulting
19 May 2011

Can we please stop referring to people 50+ as 'elderly'! They aren't.

[Reply]

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