Text donations to charity fell by 6 per cent to £115m last year, according to the Phone-paid Services Authority 2016/17 annual report.
The PSA, the UK regulator for content, goods and services charged to a phone bill, published its most recent annual report last week which showed that donations made by members of the public to charity by text had fallen by 6 per cent to £115m.
According to figures published by the regulator last year in its annual market review, text donations to charity were worth £122m to the sector, and the PSA projected this market share to grow to £129m in 2017.
Despite the fall in the total amount of money donated by text, charity giving was still the largest sector in the phone-paid services market, worth £45m more than the next largest sector being ‘online competitions or quizzes’.
In Fundraising Magazine
According to its market overview, the PSA said the total market size for phone-paid services in 2016/17 exceeded £700m for the first time but estimated that it would fall in 2017/18 to below £670m – well below both 2014/15 and 2015/16 figures.
While these figures were published in its annual report, the PSA have yet to publish its accompanying market review document, which features a more detailed breakdown of the services market by individual sectors.
A spokesman for the PSA said that he expected the market review to be published "in the next few weeks", but didn’t give a concrete deadline.
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