So, you have decided to hold an agency pitch! Will it be love at first sight and the start of a productive long-term relationship? Or, could it be the pitch from hell? It's up to you says, Tim Dearing
In an effort to raise pitching standards and help clients and agencies appreciate each others' thinking during the pitch process, the Direct Marketing Association (DMA) recently commissioned client and agency relationship advisers ClientView to explore with clients, agencies and introduction consultants how pitching can work better for both parties. It is hoped the findings of the Pitch Survey will result in higher standards, more inspired client briefings, more effective agency work, less wasted time and lower costs all round.