Five million more people could be encouraged to give tax effectively, but awareness remains "shockingly low" among young people, according the Charities Aid Foundation (CAF).
CAF admitted it was surprised by how low awareness of tax efficient giving is, as it released a report today showing that just two thirds of the adult population know they can donate to charity in a tax effective manner.
Less than a quarter of young people are aware that they are able to give tax effectively, a figure which Richard Harrison, director of research at CAF, said was “shockingly low” and a “missed opportunity”. “It is far below what we would like to see,” he said.